Shayan Preceptor

Instagram just became "Instagzam."

Everyone's calling it a legibility mistake.

I don't think it is.

Meta didn't touch the app icon. That's the one thing tied to how often you open the app. Touch that, and usage drops.

So they touched the wordmark instead.

The old 2016 script was made...

A good logo doesn't automatically make a strong brand.

You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.

That was something I kept in mind while building the visual...

I stopped wasting hours searching for fonts.

Instead, I started saving the combinations that actually worked.

One good font can look nice.

A great font pairing makes the whole design feel intentional.

Whenever I'm working on a logo, social media post, brand identity, or...

I used to think better thumbnails needed better Photoshop skills.

I was wrong.

The biggest improvement came from understanding why people click, not just how to design.

Once I started studying YouTube thumbnails, CTR, and visual psychology, my workflow completely changed.

I stopped...