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Instagram just became "Instagzam."
Everyone's calling it a legibility mistake.
I don't think it is.
Meta didn't touch the app icon. That's the one thing tied to how often you open the app. Touch that, and usage drops.
So they touched the wordmark instead.
The old 2016 script was made for a still photo feed. Today's Instagram runs on reels and motion — the type needed to move, not just sit pretty in a grid.
And the "mistake" everyone's roasting? That's friction, done on purpose. A logo you stopped noticing gets noticed the moment it looks slightly wrong.
Good branding isn't about being liked on day one. It's about solving a platform problem without breaking a habit.
What do you think — smart move, or overthinking a font?
— Shayan Imran
The network for creativity
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I created a social media copy concept for a fictional skincare brand ✨
For Glow Skincare, I focused on creating Instagram captions and promotional copy that feel simple, friendly, and easy to connect with.
The goal was to make the products feel approachable while encouraging people to discover the brand.
I also explored content ideas that could be turned into a consistent social media campaign.
What do you think — would you stop scrolling for this type of skincare content?
#Copywriting #SocialMediaContent #ContentWriting #BrandCopywriting #SmallBusiness
Over editing is the fastest way to look amateur.
Too many transitions.
Too many effects.
Too much movement.
Editing isn’t decoration.
It’s structure.
Smart editors add only what strengthens the message.
Everything else is noise.
Hello Guys!
New day, new animated post here! One of my favorite branding projects
The contrast between the clean black system and that glowing orange 3D style works really well. Feels like an identity that could carry across product, web, and social without losing its character. Nice work, Artur.