A good logo doesn't automatically make a strong brand. You can have a great mark, great clothes, ...A good logo doesn't automatically make a strong brand. You can have a great mark, great clothes, ...
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Shayan Preceptor
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A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo → Strong typography → A consistent visual language → Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
View the full TBAS brand identity project
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
Brand DesignGraphic DesignLogo DesignAdobe IllustratorAdobe Photoshop
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