A good logo doesn't automatically make a strong brand. You can have a great mark, great clothes, ...A good logo doesn't automatically make a strong brand. You can have a great mark, great clothes, ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Shayan's avatar
Shayan Preceptor
• Aug 8
A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo → Strong typography → A consistent visual language → Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
View the full TBAS brand identity project
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
Brand DesignGraphic DesignLogo DesignAdobe IllustratorAdobe Photoshop
Post image
Post image
Post image
Post image
Nicolette's avatar
Nicolette .
• Aug 15
the boldness of the visual language here is admirable, hats off to you!
Shayan's avatar
Shayan Preceptor
• Aug 17
thx ❤️
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started