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How far can you take a logo beyond the first draft?
I started with Recraft's Logo Maker and a fictional idea: Bibu's Paws, a cosy little dog rescue and adoption shelter.
I wanted the identity to feel warm, homely and full of character, so I explored a few logo directions before settling on the little dog tucked inside a house.
From there, I took the idea further, building out the visual identity with an earthy colour palette, typography, illustrations and a few real-world applications: the shelter space, dog merchandise and an adoption welcome kit.
I enjoyed seeing how a small starting point could grow into a brand with its own personality and world.
Now I'm curious: if you were building a brand around this logo, what would you create next?
Love how far you took this beyond the logo. The little dog and house make it so charming!
You've done well!
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