pro
Frederick Fritzinger
Brand identity and websites. Small business and nonprofits.
New to Contra
Frederick is ready for their next project!
Mending Indigenous Spirits: one home for a Sonoma County nonprofit
Mending Indigenous Spirits is a Northern California nonprofit running recovery meetings, cultural events, an artisan market, trainings and a wellness team. All of that was already happening. It just had nowhere to live online.
I rebuilt their site so the whole range of the work sits in one place, on the phone, which is where most of their community finds them. I did it pro bono. I still run it.
Who arrives, and how
The organization supports relatives walking the Red Road and Wellbriety paths of recovery, survivors of domestic violence, unhoused relatives, youth and elders, families affected by Missing and Murdered Indigenous Persons, and Two-Spirit relatives. People often come to it on a hard day. That set the tone for every decision after it. Calm, legible, quick to read on a phone held in one hand.
Structure before design
Seven programs with nothing holding them together. Any design I put on top would have made it worse, so I mapped the whole range first: Vision, Team, Events, Wellbriety meetings, Artisan Market, Shared Journeys, Trainings. The architecture is the reason it still isn't cluttered two years in.
The look
Deep charcoal grounds, teal and warm gold, serif headings that carry weight without raising their voice. I wanted the culture to live in the structure and the typography rather than sit on top as ornament.
How it's built
Next.js and TypeScript over a PostgreSQL database. Events, meetings and trainings are records, not pages anyone re-edits, so the organization adds to the site instead of redesigning it. There's an admin behind all of it, switched off at their request. They send me the news and I publish it.
What it has carried
The events hub ran their Protect Our Children youth design contest end to end, from the call for entries through to three winners in August 2026. The winners page and the campaign flyer went live the day the board approved them.
Still mine to look after
The work started in 2025, the rebuild launched in 2026, and I've kept it running since.
"Fred stepped up and took the initiative to clean up, rebuild, and reestablish our website. He brought a fresh perspective and created a more polished, welcoming, and well rounded face for our organization. His time, effort, and dedication have helped us present our work, vision, and services in a way that better represents who we are and the communities we serve."
"We are truly grateful for Fred stepping up and helping bring our website back to life."
Angelica Aviña, Board Chair, Mending Indigenous Spirits
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This is my production pipeline filming itself. Ninety seconds of a music video getting built, captured off the screen while it happened.
I don't cut on a timeline. I write a spec file, the renderer reads it, and every scene lands on a board where it gets approved before the master runs. This cut is eleven entries across three capture takes, pushing in on the console and the board cards, and it closes on the finished video's last section with the song back in sync at 0 ms drift.
The piece it's building runs four minutes and 7,347 frames.
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A personal brand for a Coast Miwok pinup model and squarebody truck builder in Sonoma County. Her work had been scattered across other people's feeds for a few years and she wanted one place of her own. I built the brand and the site, and behind it a bespoke studio only she can sign into. She uploads her own photos, writes her own captions and orders the galleries herself. 97 photos in there now across four pages. I don't touch it.
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A background concept for a holiday campaign that changes with the season. I built it through my own media production pipeline. It's flat cut-paper art turned into a moving set: eighteen sheets sliced into about fifty cards, each standing at its own depth in a 3D scene. The camera drifts and the depth does the rest. Hanging pieces swing on threads, fog rolls, jack-o'-lanterns flicker. Every motion runs a whole number of cycles across the frame count, so the last frame hands back to the first and the loop never jumps. Halloween is the first pass. Thanksgiving and Christmas reuse the same rig.
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