Jannatun Nessa
Crafting Visual Identity for SaaS & Tech Startups.
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Relay- Full Logo Reveal, A SaaS Brand Identity
Here is the full logo reveal of the R Letter Geometric SaaS Logo. Relay is where it all comes together.
It started as two petals reaching toward each other, a circle, and one small dot marking the moment they meet. Then it found its color: sky blue, for a message that actually lands.
Now, here it is: the full logo with the mark and the wordmark, side by side.
The type is Onest. The same calm, rounded voice I used for Yond. It felt right here too: Relay isn't about power or precision, it's about ease. A loop that closes without friction.
I tested the full lockup on navy, with a soft gradient to give the brand a little warmth and depth. This is the first for this logofolio, and it felt right for a brand built on human feedback, not just data.
This closes out the fourth identity in my SaaS and tech logofolio. Bexel was one shape holding everything together. Yond was two shapes meeting in balance. Arclo was growth that wasn't even. Relay is a loop: something that goes out and comes back.
Full Visual Identity coming soon. Stay tuned!
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Geometric R Letter Mark - A SaaS Logo Foundation
A Loop That Closes: A SaaS Logo Foundation Reveal
Two petal shapes, reaching toward each other from opposite corners. A circle where one of them meets its partner. One small dot, marking the exact point where everything closes.
Nothing here points in just one direction. It goes out, and it comes back, which is the whole idea behind the brand I'm building it for.
This is the start of a new mark for my SaaS and tech startup, logofolio. It is an "R," built on the idea that feedback only counts when someone actually closes the loop.
More coming soon.
Building a SaaS or technology startup?
Helping SaaS startups build memorable, scalable, and investor-ready brands.
Available for SaaS & Tech Startup Projects.
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