Shahwaiz Mustafa

🔍 Your logo might look great on a presentation board. But does it work in the real world?

Before approving a logo, I believe it should pass five practical tests:

1. Small-size test: Is it still recognizable as an app icon or social profile image?

2. Black-and-white test: Does it...

Can you spot the W? 👀

I designed the identity for WalletStamp, a SaaS that puts loyalty cards into Apple and Google Wallet.

The idea: a wallet made of three layers. The peaks on top form the W, and the pointed base reads like a pocket.

What I focused on:

One shape, many sizes. Flat...

Most small businesses never get honest feedback on their brand. Friends say “looks nice,” and that’s it.

So I’ve opened a simple Brand Audit. You send your logo, website and a few competitors, and within 3 days you get a recorded walkthrough and a short PDF: what’s working, what...

Can you spot the road? 🛣️

Look at the "r" in Turn. It's not a letter, it's a road.

I designed Turn as a brand for driving schools, so the wordmark had to say one thing at a glance: learning to take the turn.

How it came together: - One curved line replaces the "r" - Simple,...