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One letter. Eight personalities. 🔤
I explored the letter S in 8 different directions: soft and rounded, sharp and angular, bold and blocky, and fast like a bolt.
Same letter, same white-on-black treatment. The only thing that changes is the character.
Each mark could suit a different kind of brand, from tech and sports to fintech and lifestyle.
Which S would you pick, and what kind of brand would it belong to? Drop the number below. 👇
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S letter designs is the best ❤️
Great job Shahwaiz🔥🔥
Thank you, Mostafa, I appreciate it! Which number was your favorite?
Pardon Shahwaiz❤️
I can't number them but I like the smoth curved designs and sharp arrow designs 🎉🎉🎉
No problem, and good call, I should have added numbers! Thanks for the thoughtful pick, Mostafa. The curved and arrow styles do make a nice contrast.
Three for me, the blocky one. It is the only one that would survive being cut in half on a phone screen and still read as the brand. The bolt reads as sport, the rounded ones are for consumer apps. Nice exercise.
Thank you, Rudransh! That's a great test: if a mark still reads when it's cut in half on a phone screen, it's doing its job. I like your read on the bolt and the rounded ones too. What kind of brand would you picture for the blocky one?
A tech or industrial brand that wants to feel built rather than designed. Hardware, logistics, maybe a fintech that sells reliability over friendliness. It would look at home stamped on metal, which the curved ones would not.
"Built rather than designed" is exactly the character I wanted for that one. The stamped-on-metal test is a good one too. Do you usually test marks at small sizes before settling on a direction?
Yes, every time. A mark goes to 16 px and one colour before anything else gets drawn. If it still reads there, the rest is styling. The blocky one passes that test, the bolt would need a simpler lockup first.
"If it still reads there, the rest is styling" is a great rule, Rudransh. I'll keep the 16 px, one-color test in mind from the start, and I agree the bolt needs a simpler lockup. Thanks for sharing how you work.
Eight directions from one letter is such a strong exercise, Shahwaiz. Holding the white-on-black treatment constant while only the character changes proves personality lives in the letterform, not the styling. The blocky one reads like it was stamped on metal.
Thanks Timothy! Keeping the treatment fixed was the whole point: it forces the letterform to do all the work. “Stamped on metal” is a great way to put it. Which one would you take further?
TOP!!
Thank you so much, Celia! 🙏 Really glad you liked it.
Wonderful logo exploration
Thank you, Mahmudul! 🙏 Glad you enjoyed the exploration. Exploring one letter in different directions was a great exercise.
Great 🔥
Thanks Bro
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