Most small businesses never get honest feedback on their brand. Friends say “looks nice,” and that’s it.
So I’ve opened a simple Brand Audit. You send your logo, website and a few competitors, and within 3 days you get a recorded walkthrough and a short PDF: what’s working, what isn’t, and what to fix first.
No redesign pitch, just clear notes you can act on.
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.