Logo and Brand Design
Starting at
$
4,000
About this service
Summary
FAQs
How long does the entire process take?
The process typically takes 3-4 weeks, depending on the project’s complexity, feedback timelines, and the number of revisions required. We’ll establish a clear timeline during the discovery phase to ensure everything runs smoothly.
What happens if I don’t like the logo concepts presented?
Our process is highly collaborative, ensuring we align with your vision through discovery, moodboards, and feedback. If none of the initial logo concepts resonate, we’ll revisit your preferences and create new directions. This rarely happens due to the thorough groundwork we lay in the early stages.
What is included in the Brand Guidelines?
The Brand Guidelines provide a roadmap for maintaining consistency across all touchpoints. It includes: (a) Logo usage rules (spacing, sizing, and placement) (b) Colour palette codes (RGB, HEX, CMYK, and Pantone if applicable) (c) Typography recommendations (d) Examples of logo applications (print, digital, social media, etc.)
Can I request additional assets beyond what’s included in the package?
Yes, absolutely! If you need extra deliverables, such as additional social media templates, we can provide them for an additional fee. Let us know your needs during the discovery phase, and we’ll tailor a solution for you.
Will I own the rights to the logo and designs?
Yes! Once the final payment is made, you will receive full ownership of the logo and all accompanying designs. You are free to use them across all platforms and materials without any restrictions.
What's included
Initial Consultation
We begin with a project enquiry brief session (via call, video, mail, or in-person) to gather key information and set the scope of the project.
Brand Audit
We assess your current branding and define a strategic approach to ensure the final design aligns with your business goals and target audience.
Internal Audit & Research
We dive deep into the findings from the project enquiry brief, including an analysis of your brand's current positioning and competitive landscape.
Moodboarding
We create 2 moodboard concepts to explore different visual directions for your brand identity, helping define the overall look and feel.
Multiple Sketches & Concepting
We present a variety of sketches to explore different logo styles, shapes, and elements to capture the essence of your brand.
Logo Iterations
We refine and develop 3 potential logo directions, providing several iterations for each to ensure the final logo perfectly represents your brand.
Typeface & Colour Palette Exploration
We explore and select appropriate typefaces, colour combinations, and logo variations to complement your brand identity.
Identity Presentation
A detailed presentation of the logo options, colour palette, typography, and mockups to illustrate how the brand will appear across various applications.
Receive Feedback & Provide Revisions
Up to 3 rounds of revisions on the selected logo design to fine-tune it based on your feedback.
Finalize Deliverables
All final assets, including logos and brand guidelines, are prepared and shared for your use.
File Handoff
Final files delivered via WeTransfer, Google Drive, or Dropbox link, including source files in various formats for flexibility.
Example projects
Duration
4 weeks
