Logo and Brand Design

pro

Essel Etetere

(0)

Starting at

5,000

About this service

Summary

I strive to create a positive and collaborative environment we’re both excited about — crafting meaningful and intentional experiences. The service offering here is a logo and brand development, executed ideally within a 4-week window max. Summary of what's included:

Discovery

Initial Consultation & Brand Audit

Brand Strategy Lite

Concept Development

2 Moodboard Concepts

3 Logo Options (with variations, submarks, favicon)

Color Palette & Typography Exploration

Identity Presentation w/ Mockups

3 Rounds of Revisions (if any, on the selected logo)

Assets & Communications

Social Media Kit (for Facebook, X, and LinkedIn – Profile & Header Images)

Brand Guidelines (detailing logo usage, colour palette, typography)

Logo File Usage Guide

Source Files (Ai, SVG, PNG, JPEG, and other required formats)

Collaborative Process + Feedback (throughout the design process)

Process

Step 1 (Discovery) - Session (Call, Video-Call, Mail or Questionnaire, or In-Person Meeting) - Project Enquiry Brief provided (Solicit for Information, Clarify Pain-Points, Uncover Goals and Objectives, and Set Project Scope) Step 2 (Strategy/Alignment) - Internal Audit, and Research (Recaps of Project Enquiry Brief Responses + Findings) Step 3 (Explorations) - Moodboarding, Multiple Sketches and Concepting Step 4 (Identity Development) - Test, and Refine Several Iterations of Possible Logo Directions (3 Prepped, for Presentation and Feedback) - Explore Appropriate Typefaces + Combinations, Colour Palette, and Logo Variations Step 5 (Project Handoff) - Receive Feedback and Provide Revisions (if any) - Finalize all Deliverables and Formats for Handoff (via WeTransfer Zip file, Google Drive or Dropbox Link)

FAQs

How long does the entire process take?
The process typically takes 3-4 weeks, depending on the project’s complexity, feedback timelines, and the number of revisions required. We’ll establish a clear timeline during the discovery phase to ensure everything runs smoothly.
What happens if I don’t like the logo concepts presented?
Our process is highly collaborative, ensuring we align with your vision through discovery, moodboards, and feedback. If none of the initial logo concepts resonate, we’ll revisit your preferences and create new directions. This rarely happens due to the thorough groundwork we lay in the early stages.
What is included in the Brand Guidelines?
The Brand Guidelines provide a roadmap for maintaining consistency across all touchpoints. It includes: (a) Logo usage rules (spacing, sizing, and placement) (b) Colour palette codes (RGB, HEX, CMYK, and Pantone if applicable) (c) Typography recommendations (d) Examples of logo applications (print, digital, social media, etc.)
Can I request additional assets beyond what’s included in the package?
Yes, absolutely! If you need extra deliverables, such as additional social media templates, we can provide them for an additional fee. Let us know your needs during the discovery phase, and we’ll tailor a solution for you.
Will I own the rights to the logo and designs?
Yes! Once the final payment is made, you will receive full ownership of the logo and all accompanying designs. You are free to use them across all platforms and materials without any restrictions.

What's included

Initial Consultation
We begin with a project enquiry brief session (via call, video, mail, or in-person) to gather key information and set the scope of the project.
Brand Audit
We assess your current branding and define a strategic approach to ensure the final design aligns with your business goals and target audience.
Internal Audit & Research
We dive deep into the findings from the project enquiry brief, including an analysis of your brand's current positioning and competitive landscape.
Moodboarding
We create 2 moodboard concepts to explore different visual directions for your brand identity, helping define the overall look and feel.
Multiple Sketches & Concepting
We present a variety of sketches to explore different logo styles, shapes, and elements to capture the essence of your brand.
Logo Iterations
We refine and develop 3 potential logo directions, providing several iterations for each to ensure the final logo perfectly represents your brand.
Typeface & Colour Palette Exploration
We explore and select appropriate typefaces, colour combinations, and logo variations to complement your brand identity.
Identity Presentation
A detailed presentation of the logo options, colour palette, typography, and mockups to illustrate how the brand will appear across various applications.
Receive Feedback & Provide Revisions
Up to 3 rounds of revisions on the selected logo design to fine-tune it based on your feedback.
Finalize Deliverables
All final assets, including logos and brand guidelines, are prepared and shared for your use.
File Handoff
Final files delivered via WeTransfer, Google Drive, or Dropbox link, including source files in various formats for flexibility.