Logo Sprint and Refresh

pro

Essel Etetere

(0)

Starting at

2,500

About this service

Summary

I strive to create a positive and collaborative environment we’re both excited about — crafting meaningful and intentional experiences. The service offering here is a logo sprint or refresh, executed ideally within a 2-week window max.

Summary of what's included:

Discovery

Initial Consultation & Brand Audit

Concept Development

1 Moodboard Concept

2 Logo Options (Logo Variations, Color Palette, and Typography)

Identity Presentation w/ Mockups

2 Round of Revisions (if any, on selected logo)

Assets & Communications

One-Page Brand Style Guide

Source Files (in all required formats — Ai, SVG, PNG, JPEG and more)

Collaborative Process + Feedback

Process

Step 1 (Discovery) - Session (Call, Video-Call, Mail or Questionnaire, or In-Person Meeting) - Project Enquiry Brief provided (Solicit for Information, Clarify Pain-Points, Uncover Goals and Objectives, and Set Project Scope) Step 2 (Strategy/Alignment) - Internal Audit, and Research (Recaps of Project Enquiry Brief Responses + Findings) Step 3 (Explorations) - Moodboarding, Multiple Sketches and Concepting Step 4 (Identity Development) - Test, and Refine Several Iterations of Possible Logo Directions (2 Prepped, for Presentation and Feedback) - Explore Appropriate Typefaces + Combinations, Colour Palette, and Logo Variations Step 5 (Project Handoff) - Receive Feedback and Provide Revisions (if any) - Finalize all Deliverables and Formats for Handoff (via WeTransfer Zip file, Google Drive or Dropbox Link)

FAQs

How long does the entire process take?
This service is designed to be efficient, with most projects completed in 1-2 weeks, depending on the complexity and feedback turnaround.
What if I want additional design elements?
We can create additional assets beyond the core deliverables as part of an extended service. Let us know during the discovery phase, and we’ll provide a customized quote for any extra requirements.
Can I make more revisions beyond the 2 rounds included?
Yes, additional revisions can be requested for an extra fee. We strive to keep revisions to a minimum by aligning closely with your vision during the discovery and concept phases.
Will the one-page brand style guide cover all my brand needs?
The one-page brand style guide provides the essentials, including logo usage, colour codes, and typography. For more detailed guidelines (e.g., tone of voice or in-depth branding applications), we can create an expanded guide upon request.

What's included

Initial Consultation
In this phase, we engage in a thorough consultation to understand your brand’s core values, mission, target audience, and visual preferences.
Brand Audit
A comprehensive audit of your current branding will also be conducted to identify strengths and areas for improvement.
Moodboard Creation
Based on insights from the Consultation and Audit phase, we create a visual moodboard to establish the tone and aesthetic direction for your brand.
Logo Design
We provide 2 initial logo options that explore different creative directions. Each logo includes variations, a color palette, and typography recommendations.
Identity Presentation
A presentation of the refined logos, colors, typography, and mockups showcasing how the brand will look across various platforms.
Revisions
Up to 2 rounds of revisions on the selected logo design to ensure it meets your expectations and aligns with the overall vision.
One-Page Brand Style Guide
A concise guide that includes the finalized logo, colour palette, typography, and instructions on how to apply the brand across different materials and platforms.
Source Files
All required files in various formats (Ai, SVG, PNG, JPEG, and more) for flexibility and future use in print and digital applications.
Collaborative Process & Feedback
We ensure the process is highly collaborative, with regular check-ins to incorporate your feedback and make adjustments as needed.