Bad Man Betting — Logo Refresh Sprint by Essel Etetere

Bad Man Betting — Logo Refresh Sprint

Essel Etetere

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Project Title: Bad Man Betting (BMB) – Logo Redesign

Client: Bad Man Betting (formerly Bad Man Tipster)

Background: Bad Man Betting (BMB) is the largest betting community in the United Kingdom, offering free football predictions, tips, and sports bets backed by high-quality research. With a growing audience and an evolving vision, BMB sought a refreshed logo that would align with its bold, confident, and fun brand ethos while cementing its place as a leader in the sports betting space.

Objectives:

Redesigning the BMB logo to reflect the brand’s confident, modern, and approachable identity.

Use design elements that appeal to both serious bettors and casual sports fans.

Ensuring the new logo is adaptable for use across digital platforms, marketing materials, and community interactions.

Visual Identity Elements:

Color Palette:

Orange: Represents fun, confidence, and decision-making. Provides high visibility and draws attention effectively.

Black and Light Grey: Offers contrast and emphasizes professionalism while complementing the bold orange.

Typography:

Clean, modern, and bold letterforms create a visually striking and memorable identity.

Imagery:

Grayscale photography captures in-the-moment shots, showcasing emotions and details while avoiding distractions from competing colours.

Texture:

Subtle, grainy textures evoke the natural feel of sporting activities and balance the clean, modern aesthetic.

Outcome: The refreshed BMB logo encapsulates the brand’s dynamic and confident nature while maintaining a sense of fun. The clean and modern design elements paired with a vibrant orange palette create a visually striking identity that resonates with BMB’s audience and aligns with its vision.

Conclusion: The refreshed logo for Bad Man Betting successfully captures the brand’s evolution, combining boldness, modernity, and fun to resonate with its growing community. The new identity positions BMB as a confident and approachable leader in the sports betting industry. This updated visual language ensures BMB remains memorable and impactful, ready to connect with bettors across all platforms.

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Redesigned the logo for Bad Man Betting, blending bold typography, vibrant orange, and imagery to reflect the brand’s confident, modern, and fun identity.

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