Cinemagic — Logo and Identity Sprint
Essel Etetere
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Project Title:
Cinemagic – Logo Exploration
Client:
Cinemagic, a Broadcast and Media Production company based in Kuwait
Background:
Cinemagic is a leading broadcast and media production company in Kuwait, recognized for delivering high-quality creative and technical solutions. As the company continues to expand its influence and redefine media production standards, a refreshed visual identity was necessary to communicate its innovative and dynamic essence. The logo exploration aimed to craft a visual mark that aligns with Cinemagic’s vision while resonating with its creative and professional ethos.
Objectives:
Explore logo concepts that reflect Cinemagic’s innovative and professional identity.
Develop a visual language that communicates the brand’s connection to media and production.
Ensure the design is adaptable for diverse applications across digital, broadcast, and print platforms.
Visual Identity Elements:
Typography:
Letterforms that emphasize clarity and professionalism, creating a strong and memorable impression.
Color Palette:
Focused on a sleek and sophisticated combination of hues that reflect Cinemagic’s contemporary and high-quality approach.
Symbolism:
Integration of media-related symbols and abstract shapes to capture the essence of motion and creativity inherent to broadcast and production.
Outcome:
The logo exploration provided Cinemagic with a series of versatile and innovative designs that capture the brand’s essence. The selected concept is bold, dynamic, and modern, ensuring the company’s identity remains impactful and relevant in the competitive media production landscape.
Conclusion:
The logo exploration for Cinemagic successfully captures the brand's innovative spirit and professional edge in the broadcast and media production industry. This refreshed visual identity positions Cinemagic as a forward-thinking leader, ready to inspire and connect with its audience across diverse media platforms.
