Sanshu! — Logo and Brand Identity Design
Essel Etetere
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Project Title:
Sanshu! – Logo and Brand Identity
Client:
Sanshu!, Web3 Entertainment Network
Background:
Sanshu! is a community-driven Web3 entertainment network that blends digital collectibles, gaming, and anime through its story "THE MYTH OF SANSHU." Powered by the ERC-20 SANSHU V2 token, the platform offers unique rewards and opportunities for its users, placing a strong emphasis on strength through movement and decentralized storytelling. The task was to create a dynamic logo and brand identity that embodies the spirit of Web3 technology, anime culture, and the global community that drives the platform’s growth.
Objectives:
Design a logo and brand identity that communicates the platform's Web3 foundation and its focus on community ownership.
Develop a visual language that captures the essence of anime and gaming while remaining modern and approachable.
Ensure the brand identity is versatile across digital collectibles, promotional materials, and online platforms.
Visual Identity Elements:
Typeface:
Modern, sharp fonts that resonate with Web3 technology and anime culture.
Color Palette:
Bold, energetic colors, using a mix of futuristic tones to highlight innovation, community, and digital creativity.
Iconography:
Unique, abstract symbols inspired by anime and gaming to create a recognizable, playful, yet futuristic feel.
Outcome:
The new logo and brand identity successfully capture the decentralized, community-focused ethos of Sanshu!, while incorporating elements of anime and gaming culture. The vibrant and adaptable visual language ensures the brand is both innovative and welcoming to its global audience.
Conclusion:
The logo and brand identity for Sanshu! embodies the power of community, Web3 technology, and the storytelling of anime and gaming. With a futuristic yet approachable design, it positions Sanshu! as a global, decentralized platform ready to empower users through digital collectibles, gaming, and creative collaboration.
