Express Auto Hail Repair — Logo and Brand Identity Design

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Project Title: Express Auto Hail Repair – Logo Redesign, Brand Identity and Website Design

Client: Express Auto Hail Repair

Background: Express Auto Hail Repair needed a logo redesign and a revamped website to better reflect its standards of quick response, swift repair, and quality outcomes in auto hail repair. The goal was to create a visual identity that matched their fast, effective service, making the brand stand out in a competitive market. The new identity had to convey strength and readiness, offering a seamless and engaging online experience for users in need of urgent hail repair services.

Objectives:

Redesign the logo to reflect the brand’s speed, efficiency, and strength.

Develop a website that is user-friendly, intuitive, and reflects the company’s high-quality service.

Ensure the new visual identity differentiates Express Auto Hail Repair from competitors and highlights their expertise.

Visual Identity Elements:

Typeface:

Primary Typeface: Resolve Narrow – modern and clean, reflecting strength and efficiency.

Secondary Typeface: Sarabun – a versatile and approachable font for secondary content.

Color Palette:

Scarlet Orange: Represents urgency and energy, complementing the speed and action-oriented nature of the brand.

Solid Black: Conveys professionalism and authority.

Madison Blue: Adds a sense of trust and stability.

Off White: Provides balance and neutrality.

Outcome: The redesigned logo and website successfully capture the brand’s essence of fast, reliable service. The new visual identity distinguishes Express Auto Hail Repair from its competition while offering a user-friendly online experience that makes it easy for customers to access services quickly.

Conclusion: The logo redesign and website overhaul for Express Auto Hail Repair successfully reflects the brand’s core values of speed, professionalism, and reliability. With a bold visual identity and a streamlined, user-friendly online experience, the brand now stands out in the competitive auto repair market.