DrinkWell Wine Importers — Logo and Brand Identity Design
Essel Etetere
Project Title:
DrinkWell Wine Importers — Logo and Brand Identity Design
Client:
DrinkWell Wine Importers Co.
Mission:
To elevate an import company that connects adventurous wine seekers with avant-garde winemakers worldwide, redefining the wine import experience through bold branding and storytelling.
Brand Concept:
The DrinkWell brand is built on the pillars of fun, approachability, and vibrancy, aiming to disrupt traditional wine narratives. By leveraging dynamic imagery, witty copy, and vibrant storytelling, DrinkWell establishes itself as a non-conformist yet approachable leader in the wine space. Its identity appeals to a broad audience while offering unparalleled service and experiences.
Design Objectives:
Communicate Approachability: Design a brand that feels inclusive, fun, and dynamic, resonating with both casual wine enthusiasts and connoisseurs.
Embrace Vibrancy: Use a rich and adaptable color palette inspired by winery landscapes and grapes to infuse energy and visual appeal.
Establish a Distinct Identity: Develop a logotype and complementary symbol that are bold, unique, and versatile across various brand applications.
Enhance Brand Storytelling: Integrate elements that highlight DrinkWell’s narrative as a disruptor, connecting people to extraordinary wine experiences.
Visual Identity Elements:
Palette Overview:
Inspired by nature and grapes, with colours that reflect energy, sustainability, and vibrancy.
Designed to be adaptable and experimental, ensuring relevance across diverse touchpoints.
Typography:
Primary Typeface: Galano Grotesque – a clean and modern font that balances sophistication and approachability.
Secondary Typeface: Bison – adds boldness and character to the brand's messaging.
Logo and Mark Development:
A distinct logotype that conveys fun and non-conformity while remaining approachable.
A complementary symbol (e.g., grapes, wine casks) for flexible branding applications.
Brand Applications:
Digital: Social media templates, website banners, and email signatures.
Execution:
Through thoughtful exploration and research, DrinkWell’s visual identity was developed to communicate its rebellious yet welcoming spirit. The resulting brand is cohesive, adaptable, and ready to challenge the norms of the wine industry, solidifying its place as the go-to importer for unique wine experiences.
Conclusion:
The DrinkWell brand identity combines boldness, adaptability, and storytelling to create a disruptive yet approachable image. It positions DrinkWell as a leader in the wine import space, connecting the adventurous with the avant-garde.
Like this project
Posted Nov 22, 2024
Developed a bold, vibrant brand identity for DrinkWell, using dynamic visuals and storytelling to connect wine lovers with avant-garde winemakers worldwide.
