Project Title: Afrijenga – Naming, Strategy, Logo, and Brand Identity Design

Client: Afrijenga

Background: Afrijenga, operating in Ghana for over six years, has been a key player in the construction industry, with a strong focus on sustainable living. The company, which was formerly known as Builders' Hub, was incorporated in June 2022 with a refreshed vision to offer modern, eco-friendly homes, construction services, and consultancy. Afrijenga specializes in leveraging innovative technologies to reduce environmental impact while promoting sustainability in the construction of luxury homes. The goal was to create a new brand identity that reflects these core values and introduces a modern, forward-thinking approach to construction.

Develop a new name, logo, and brand identity to differentiate Afrijenga from its competitors and reflect its commitment to sustainable construction and modern living.

Create a visual identity that captures the essence of luxury, eco-friendliness, and innovation.

Develop a comprehensive brand strategy that integrates Afrijenga Homes, Afrijenga Build, and Afrijenga Consultants, showcasing the company’s diverse services.

Outcome: Afrijenga’s new name, logo, and brand identity position the company as a leader in sustainable luxury construction. The unified visual identity effectively communicates the brand’s core values and is adaptable across digital and physical touchpoints, setting the company up for growth in the sustainable construction sector.

Conclusion: The rebranding of Afrijenga successfully captures the company’s evolution from Builders' Hub to a forward-thinking, eco-conscious brand. With a modern, sophisticated logo and a comprehensive brand identity, Afrijenga is now positioned as a leader in sustainable, luxury construction in Ghana. The cohesive brand strategy unites its diverse services under a common vision, ensuring future success in the marketplace.