Conversion Rate Optimization (CRO) Consulting

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Mahin Sherashia

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About this service

Summary

With 12 years of experience, Mahin optimized conversion rates for leading brands such as Walt Disney and Unilever, driving substantial improvements in performance metrics.

Process

Define Business Goals

Set specific actions for visitors: micro (smaller actions) and macro (core conversions) goals, tailored to the business, audience, and website purpose.

Conduct Quantitative Analysis

Track key metrics: conversion rates, visitor volume, sources, navigation paths, high-conversion pages, and bounce-prone pages.

Conduct Qualitative Analysis

Collect insights on user behavior through feedback via onsite polls, surveys, heatmaps, and session recordings to identify purchase barriers.

Develop a Hypothesis

Formulate a data-driven hypothesis addressing specific user behaviors and conversion barriers that align with business goals.

Run A/B Testing

Test hypothesis over two business cycles (two weeks) with sufficient traffic. Focus on elements likely to improve UX or conversion.

Analyze Test Results

Review results across audience segments, noting both positive and inconclusive outcomes. Integrate insights for continuous improvement.

Iterate (Rinse and Repeat)

Apply past insights, build on successes, and continuously adapt CRO strategies to maintain relevance with business evolution.

What's included

Comprehensive UX/UI Audits
Identified friction points in websites and landing pages to improve the user journey.
Heatmaps Analysis
Find which section drives the most traffic, the web elements that distract, and the content that resonates well with your audience. Get a real-time visual report of your visitor clicks, scrolls, and engagement.
A/B Testing
Compare the performance of different webpages, layouts, elements or content side-byside to analyze user behavior, and uncover the winning variation that drives engagement and conversions.
Checkout and Sign-Up Flow Analysis
Using funnel analysis, identify at which step visitors fail to convert. Map your visitor journeys and create a visual graph of where they drop off.
Session Recording Analysis
visitor interaction analysis with your website. Play back the recording to see what your visitors expect, what frustrates them, and which pages they’re switching between.
User Polls
Learn what makes for a better user experience directly from your website visitors. Create engaging and personalized polls to gather valuable feedback from your website visitors.

Example projects