Conversion Optimization - 28% improvement in premium Signups
Mahin Sherashia
Challenge
The client couldn't figure out why website visitors didn’t convert. The website's average conversion rate was ~40% lower than the competition in the same category
Outcome
62% improvement in freemium signups
28% improvement in premium signups
Strategies
In-Depth Customer Understanding: We analyzed how customers interacted with the brand at every level, from broad awareness to product-specific questions. Quality + Quantitative
Targeted Messaging Improvements: We crafted clearer product benefit descriptions and addressed specific customer concerns to improve understanding.
Results-Focused Outcomes: Our data-driven, customer-centric approach directly addressed barriers, guiding users towards confident purchases and increasing conversions using continuous A/B testing.
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Posted Oct 28, 2024
Analysis of how customers interacted with the brand at every level, from broad awareness to product-specific questions. Quality + Quantitative to A/B Test ideas
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Merkle
Dentsu
