Conversion Optimization - 28% improvement in premium Signups

Challenge

The client couldn't figure out why website visitors didn’t convert. The website's average conversion rate was ~40% lower than the competition in the same category Outcome 62% improvement in freemium signups 28% improvement in premium signups

Strategies

In-Depth Customer Understanding: We analyzed how customers interacted with the brand at every level, from broad awareness to product-specific questions. Quality + Quantitative

Targeted Messaging Improvements: We crafted clearer product benefit descriptions and addressed specific customer concerns to improve understanding.

Results-Focused Outcomes: Our data-driven, customer-centric approach directly addressed barriers, guiding users towards confident purchases and increasing conversions using continuous A/B testing.