400% growth in purchase with ~50% reduction in cost

Challenge

Develop a strategic plan to revitalize sales following the COVID-19 downturn, while simultaneously reducing customer acquisition costs (CAC) in tier 1 and tier 2 cities to safeguard profitability. Outcome 400% growth in User's purchases 48% reduction in cost per purchase Strategies

Performance Optimization: Conduct a thorough Search Engine Marketing (SEM) audit to identify areas for improvement and increased efficiency.

Consumer Insight: Analyze shifts in consumer behavior and preferences post-COVID to align marketing efforts with evolving consumer needs.

Competitive Advantage: Conduct a comprehensive competitive analysis focusing on messaging, pricing, and Customer Relationship Management (CRM) strategies to identify opportunities for differentiation.

Market Expansion: Leverage multilingual advertising to expand reach and enhance user engagement in tier 2 cities.