0 to 1,000 signups per week for SaaS client
Mahin Sherashia
Challenge
Maximize the user signups by increasing conversion rates and driving higher subscriptions from Google and meta campaigns.
Outcome
~24,000 user signups generated over 8 months
~30% reduction in cost per signup
Strategies
Identify and Prioritize: Conduct in-depth competitor and seasonality analyses to pinpoint high-performing product features and optimize ads and creatives for maximum visibility and conversion potential.
Optimize Creative Performance: Collaborate closely with the product team to design conversion-centered creatives for top product features.
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Posted Oct 28, 2024
Maximize user sign-ups by enhancing creative and data-driven paid marketing strategies. The goal was to reach 24K signups in 12 months but achieved in 8 months
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Clients
Merkle
Dentsu
