0 to 1,000 signups per week for SaaS client

Mahin Sherashia

CRO Expert
Paid Marketing Specialist
Lead Generator
Facebook Ads
Google Ads
Hotjar
Merkle
Dentsu
Challenge
Maximize the user signups by increasing conversion rates and driving higher subscriptions from Google and meta campaigns. Outcome ~24,000 user signups generated over 8 months ~30% reduction in cost per signup
Strategies
Identify and Prioritize: Conduct in-depth competitor and seasonality analyses to pinpoint high-performing product features and optimize ads and creatives for maximum visibility and conversion potential.
Optimize Creative Performance: Collaborate closely with the product team to design conversion-centered creatives for top product features.
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