0 to 1,000 signups per week for SaaS client

Challenge

Maximize the user signups by increasing conversion rates and driving higher subscriptions from Google and meta campaigns. Outcome ~24,000 user signups generated over 8 months ~30% reduction in cost per signup

Strategies

Identify and Prioritize: Conduct in-depth competitor and seasonality analyses to pinpoint high-performing product features and optimize ads and creatives for maximum visibility and conversion potential.

Optimize Creative Performance: Collaborate closely with the product team to design conversion-centered creatives for top product features.