Maximize the user signups by increasing conversion rates and driving higher subscriptions from Google and meta campaigns.
Outcome
~24,000 user signups generated over 8 months
~30% reduction in cost per signup
Strategies
Identify and Prioritize: Conduct in-depth competitor and seasonality analyses to pinpoint high-performing product features and optimize ads and creatives for maximum visibility and conversion potential.
Optimize Creative Performance: Collaborate closely with the product team to design conversion-centered creatives for top product features.