0 to 200 orders per week for an eCommerce brand
Mahin Sherashia
Challenge
Drive sustained long-term growth in web sales, specifically within the health category, by optimizing the web acquisition strategy to reduce customer acquisition cost (CAC) and increase sales within two quarters.
Outcome
0 to 200 orders per week against the plan of 100 orders per week
60% lower cost than the planned marketing cost
Strategies
Deep Dive Analysis: Conduct a comprehensive audit of existing campaigns and meticulously analyze funnel drop-offs and uninstall rates using specialized tools like Hotjar, GA and CRO tools to identify key performance bottlenecks
Competitive Benchmarking: Undertake an in-depth examination of competitor strategies, focusing on mid and bottom-funnel user experiences to uncover opportunities for differentiation and improvement
Strategic Overhaul: Implement a revamped acquisition strategy targeting upper and mid-funnel events to boost sales and drive sustained long-term growth effectively
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Posted Oct 28, 2024
Implement a revenue-based acquisition strategy targeting upper and mid-funnel events to boost sales and drive long-term growth.
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