Drive sustained long-term growth in web sales, specifically within the health category, by optimizing the web acquisition strategy to reduce customer acquisition cost (CAC) and increase sales within two quarters. Outcome 0 to 200 orders per week against the plan of 100 orders per week 60% lower cost than the planned marketing cost Strategies

Deep Dive Analysis: Conduct a comprehensive audit of existing campaigns and meticulously analyze funnel drop-offs and uninstall rates using specialized tools like Hotjar, GA and CRO tools to identify key performance bottlenecks

Competitive Benchmarking: Undertake an in-depth examination of competitor strategies, focusing on mid and bottom-funnel user experiences to uncover opportunities for differentiation and improvement

Strategic Overhaul: Implement a revamped acquisition strategy targeting upper and mid-funnel events to boost sales and drive sustained long-term growth effectively