CRO - 35% Higher Revenue
Mahin Sherashia
Challenge
Despite driving higher-quality traffic, the team was not witnessing the desired revenue impact. Higher ad spending resulted in ~38% higher CAC.
Outcome
35% Improvement in Revenue
54% Higher Add to Carts
Strategies
Identify Friction Points: Conducted a deep dive into the conversion funnel (from traffic source to purchase) to pinpoint specific stages where users are dropping off using GA and heatmap tools.
Landing Page Optimization: Ensured that landing pages are aligned with ad messaging and audience expectations and tested variations of headlines, copy, and calls-to-action (CTAs) to optimize performance.
Enhance Customer Experience: Improved website user experience (UX) by ensuring fast load times, intuitive navigation, and mobile optimization.
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Posted Oct 28, 2024
Conducted a deep dive into the conversion funnel (from traffic source to purchase) to pinpoint specific stages where users are dropping off using GA and heatmap
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Dentsu
