CRO - 35% Higher Revenue

Challenge

Despite driving higher-quality traffic, the team was not witnessing the desired revenue impact. Higher ad spending resulted in ~38% higher CAC. Outcome

35% Improvement in Revenue 54% Higher Add to Carts

Strategies

Identify Friction Points: Conducted a deep dive into the conversion funnel (from traffic source to purchase) to pinpoint specific stages where users are dropping off using GA and heatmap tools.

Landing Page Optimization: Ensured that landing pages are aligned with ad messaging and audience expectations and tested variations of headlines, copy, and calls-to-action (CTAs) to optimize performance.

Enhance Customer Experience: Improved website user experience (UX) by ensuring fast load times, intuitive navigation, and mobile optimization.