CRO - 35% Higher Revenue by Mahin Sherashia

CRO - 35% Higher Revenue

Mahin Sherashia

CRO Expert

eCommerce Marketer

Marketing Analytics Specialist

Google Analytics

Hotjar

SEMrush

Challenge

Despite driving higher-quality traffic, the team was not witnessing the desired revenue impact. Higher ad spending resulted in ~38% higher CAC. Outcome

35% Improvement in Revenue 54% Higher Add to Carts

Strategies

Identify Friction Points: Conducted a deep dive into the conversion funnel (from traffic source to purchase) to pinpoint specific stages where users are dropping off using GA and heatmap tools.

Landing Page Optimization: Ensured that landing pages are aligned with ad messaging and audience expectations and tested variations of headlines, copy, and calls-to-action (CTAs) to optimize performance.

Enhance Customer Experience: Improved website user experience (UX) by ensuring fast load times, intuitive navigation, and mobile optimization.

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Posted Oct 28, 2024

Conducted a deep dive into the conversion funnel (from traffic source to purchase) to pinpoint specific stages where users are dropping off using GA and heatmap

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