What's included

• Strategy and Planning

  Audience and buyer persona research Campaign objectives alignment and KPI setting Competitive analysis and benchmarking Channel strategy and media mix recommendation Budget allocation and forecasting for Google and Meta

• Ad Account Setup and Audits

  Google Ads and Meta Ads account setup or audit Pixel/Google Tag Manager setup and tracking implementation Event tracking and conversion setup, including custom events Audience segmentation setup (custom audiences, lookalikes, retargeting) Conversion tracking and attribution model setup

• Creative/Ads Development

  Ad copywriting tailored to audiences Design of static image ads, GIFs, and video creatives Creative split testing and variant creation

• Campaign Setup and Execution

  Campaign structure design Bidding strategy selection and budget pacing Ad set and ad group segmentation based on audience targeting Custom ad placement selection and bid adjustments Dynamic retargeting and product feed setup (if applicable)

• Audience Targeting and Optimization

  Targeting based on demographics, interests, and behaviors Retargeting lists and audience segmentation Exclusion lists to avoid overlap and ad fatigue Custom and lookalike audience creation and optimization

• Testing and Experimentation

  A/B testing for creatives, copy, audience, and placements Bid strategy and budget split testing Experimentation on ad formats (carousel, collection, etc.) Landing page A/B testing and alignment with ad messaging

• Monitoring and Optimization

  Daily monitoring of KPIs (CPC, CPA, ROAS, CTR) Budget reallocation for high-performing campaigns Keyword and audience optimization Ad frequency management to prevent ad fatigue Bid adjustments based on performance and competition Placement optimization

• Analytics and Reporting

  Weekly and monthly performance reports Custom dashboards for real-time data visualization Detailed campaign breakdowns (spend, conversions, ROAS, etc.) Insights and recommendations based on data analysis

• Ongoing Consultation and Strategy Adjustments

  Bi-weekly or monthly strategy calls Recommendations for budget changes based on business goals Real-time optimization based on seasonality or promotions Strategy updates based on new platform features or algorithm changes