Web / Google Analytics Audit, Setup and Monitoring

Mahin Sherashia

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About this service

Summary

I offer comprehensive Google Analytics setup services, ensuring precise tracking and actionable insights tailored to your business goals. With experience of managing 70+ clients - Startups to Fortune 500 and across different industries, I have managed vast variety of analytics setup to help business track right metrics. My experience in paid marketing and CRO also helps me in understanding the nuance of web analytics in more detail compared to other people who are expert in just analytics.

Process

1. Discovery & Goal Setting

We start by understanding your business goals and key performance indicators, aligning our analytics approach to target what matters most for you.

2. Audit & Strategy Development

I review your current analytics setup (if any) and develop a strategy tailored to address gaps, implement best practices, and capture relevant data.

3. Implementation & Setup

I set up Google Analytics, defining custom events, conversions, and segments, while ensuring everything is configured for accurate, real-time data tracking.

4. Testing & Optimization

Thorough testing ensures every tracking element works as expected; I optimize settings to ensure data reliability and valuable insights.

5. Training, Reporting & Support

I walk you through dashboards and custom reports, provide training, and offer ongoing support to keep your analytics aligned with evolving business needs.

What's included

Account & Property Setup
Set up and configure Google Analytics account and property to enable accurate tracking of website performance.
Data Collection Setup
Establish data streams from all relevant platforms, ensuring seamless data flow into Google Analytics.
Enhanced Measurement
Enable Enhanced Measurement to automatically track key user interactions like scrolls and clicks without custom code.
Event & Conversion Tracking
Define and configure custom events and conversions aligned with business objectives for detailed insights.
Goal Setting & Funnel Visualization
Establish goals and funnels to track conversion paths, helping identify where users drop off or complete desired actions.
Audience Segmentation
Define audience segments for in-depth analysis, enabling insights on user behaviors by group (e.g., new vs. returning users).
E-commerce Tracking Setup (if applicable)
Set up e-commerce tracking to provide insights into sales, product performance, and customer purchasing behavior.
Custom Reports & Dashboards
Create tailored reports and dashboards for quick access to key metrics, facilitating regular performance review.
Google Tag Manager Integration
Integrate Google Tag Manager to centralize and manage tracking tags, allowing for flexible tracking adjustments.
IP Filtering & Spam Prevention
Filter out internal traffic, bots, and spam sources to maintain clean and accurate data.
Ongoing Monitoring Plan
Establish a monitoring plan to periodically review data accuracy and ensure effective tracking over time.