What's included

• Account & Property Setup

  Set up and configure Google Analytics account and property to enable accurate tracking of website performance.

• Data Collection Setup

  Establish data streams from all relevant platforms, ensuring seamless data flow into Google Analytics.

• Enhanced Measurement

  Enable Enhanced Measurement to automatically track key user interactions like scrolls and clicks without custom code.

• Event & Conversion Tracking

  Define and configure custom events and conversions aligned with business objectives for detailed insights.

• Goal Setting & Funnel Visualization

  Establish goals and funnels to track conversion paths, helping identify where users drop off or complete desired actions.

• Audience Segmentation

  Define audience segments for in-depth analysis, enabling insights on user behaviors by group (e.g., new vs. returning users).

• E-commerce Tracking Setup (if applicable)

  Set up e-commerce tracking to provide insights into sales, product performance, and customer purchasing behavior.

• Custom Reports & Dashboards

  Create tailored reports and dashboards for quick access to key metrics, facilitating regular performance review.

• Google Tag Manager Integration

  Integrate Google Tag Manager to centralize and manage tracking tags, allowing for flexible tracking adjustments.

• IP Filtering & Spam Prevention

  Filter out internal traffic, bots, and spam sources to maintain clean and accurate data.

• Ongoing Monitoring Plan

  Establish a monitoring plan to periodically review data accuracy and ensure effective tracking over time.