I had so much fun participating in this challenge! I loved researching about what exactly a Super Bowl-styled ad is, and brainstorming different solutions to create a witty advertisement with a ‘plot-twist’.
Also, because of the requested style, my obvious choice was Liquid Death, a bold, irreverent brand that unapologetically wants to save the world. 'Death to plastic!' But it also wants to save your body through low-calorie + vitamins water. 'Murder your thirst!'
Morphic was a pleasant surprise! With the ability to create defined ‘memory cards’ for characters and styles beforehand, it was easy to maintain style and subjects consistent throughout. Also, the 3D feature to shoot different angles of the same scene is amazingly good!
Thank you so much Contra and Morphic for proposing this challenge. I will always be grateful.