I had so much fun participating in this challenge! I loved researching about what exactly a Super Bowl-styled ad is, and brainstorming different solutions to create a witty advertisement with a ‘plot-twist’.
Also, because of the requested style, my obvious choice was Liquid...
Building higher living standards by completing Altior's brand identity ✨
Altior is a young and innovative constructor company based in Italy. Originally Operae, Altior comes from the Latin 'higher', which is the comparative of altus ('high').
What does a museum identity look like when every part of the brand system (colour, type, symbols, signage, packaging) is inspired by the stories in its collection? That’s what I explored with the MAF rebrand!