Chiara Pucci's Work | ContraWork by Chiara Pucci
Chiara Pucci

Chiara Pucci

Strategy-first Brand Designer

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I had so much fun participating in this challenge! I loved researching about what exactly a Super Bowl-styled ad is, and brainstorming different solutions to create a witty advertisement with a ‘plot-twist’. Also, because of the requested style, my obvious choice was Liquid Death, a bold, irreverent brand that unapologetically wants to save the world. 'Death to plastic!' But it also wants to save your body through low-calorie + vitamins water. 'Murder your thirst!' Morphic was a pleasant surprise! With the ability to create defined ‘memory cards’ for characters and styles beforehand, it was easy to maintain style and subjects consistent throughout. Also, the 3D feature to shoot different angles of the same scene is amazingly good! Thank you so much Contra and Morphic for proposing this challenge. I will always be grateful.
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Cover image for Brand Identity Development for Altior Group
Brand Identity Development for Altior Group
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Cover image for Rebranding for MAF
Rebranding for MAF
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Memories of Ventotene and S. Stefano (Rebranding)
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Cover image for Heroes of the Unknown – Board Game
Heroes of the Unknown – Board Game
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Cover image for Wedding Stationery, Harry-Potter-themed
Wedding Stationery, Harry-Potter-themed
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Cover image for Harry-Potter-Themed Wedding Gift Bottles Lables&Recipe
Harry-Potter-Themed Wedding Gift Bottles Lables&Recipe
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Cover image for FLIPP – University Project
FLIPP – University Project
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