Category
Brand Strategy & Design
Scope
Naming
Market research & Customer Journey
Brand Strategy (Voice, Values, Positioning)
Visual Identity Design System
Collaterals (editorial, OOH & social media)
Feedback & Revision Cycles
Type
Freelance project
Tools
Adobe InDesign, Illustrator, Photoshop, Miro, Notion, Slack
Year of completion
2024
Altior is a young and innovative constructor company based in Italy. It serves HNWI, and is thus positioned in the luxury market.
The company provides services such as bathroom installations, window framing, tiling, and renovation projects. It also acts as an intermediary to coordinate additional services, ensuring a seamless, all-inclusive experience for clients.
Originally Operae, Altior comes from the Latin 'higher' which is the comparative of altus ('high').
The logotype is typically presented alongside the tagline ‘Your vision, our commitment’, reinforcing the brand’s promise in corporate contexts and in customer touchpoints when the logo needs reinforcement. In advertising campaigns, the tagline is replaced by the slogan ‘Building new living standards’.
OOH visual identity use example
I developed Altior’s full brand identity from naming and strategy to visual design, commissioned by Kleos Communication. Over the course of three months, I worked directly with the Head of Kleos Communication and Altior's CEO through weekly online meetings to refine and align the creative direction.
Colour and Typographical palette
The company values:
Excellence without compromises
Genuine Elegance
Relentless Innovation
Unweavering Integrity
Storefront entrance with branded glass graphics
The 'arrow' element is versatile within the visual identity system: for instance, it is used as a bullet point when making lists.
Corporate stationery application: branded folder and letterhead
Street-level exterior branded banner
Social media cover image
0 likes · 7 views · Dec 19, 2025
Developed Altior's full brand identity, including naming, strategy, and visual design.
Timeline
Aug 1, 2024 - Dec 1, 2024
