Brand Identity Development for Altior Group

Brand Design

Naming

Market research & Customer Journey

Brand Strategy (Voice, Values, Positioning)

Visual Identity Design System

Collaterals (editorial, OOH & social media)

Feedback & Revision Cycles

Freelance project

Adobe InDesign, Illustrator, Photoshop, Miro, Notion, Slack

2024

Altior is a young and innovative constructor company based in Italy. It serves HNWI, and is thus positioned in the luxury market.

The company provides services such as bathroom installations, window framing, tiling, and renovation projects. It also acts as an intermediary to coordinate additional services, ensuring a seamless, all-inclusive experience for clients.

Originally Operae, Altior comes from the Latin 'higher' which is the comparative of altus ('high').

The logotype is typically presented alongside the tagline ‘Your vision, our commitment’, reinforcing the brand’s promise in corporate contexts and in customer touchpoints when the logo needs reinforcement. In advertising campaigns, the tagline is replaced by the slogan ‘Building new living standards’.

I developed Altior’s full brand identity from naming and strategy to visual design, commissioned by Kleos Communication. Over the course of three months, I worked directly with the Head of Kleos Communication and Altior's CEO through weekly online meetings to refine and align the creative direction.

The company values:

• Excellence without comprmises • Genuine Elegance • Relentless Innovation • Unweavering Integrity

The 'arrow' element is versatile within the visual identity system: for instance, it is used as a bullet point when making lists.