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Paige Gilmore
Decision-led advisory support for marketing leaders
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Auckland, New Zealand
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Paige Gilmore
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1d
Writer & Founder - Quippy Marketing
- Write and publish weekly strategy and analysis for executives who expect marketing to perform.
- Develop ROI frameworks, foresight briefs, and decision tools that connect marketing to profit.
- Focused on helping brands lead measurable marketing with commercial accountability.
Marketing Strategy
Business Analysis
Business Strategy
Substack
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2
Paige Gilmore
pro
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1d
Founder - Stripes & Willows
- Built and lead Stripes & Willows, a content-driven brand that helps home cooks discover trusted cookware, tools, and recipes.
- Built a content and affiliate-driven business focused on SEO, conversion and monetisation.
- Focus on creating data-informed...
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Business Ownership
Marketing Direction
Search Engine Optimization
Canva
SEMrush
Squarespace
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2
Paige Gilmore
pro
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1d
Marketing Director at Aycana - a food brand launched via eCommerce and Amazon in 2025.
- Directed marketing strategy, analytics, and creative execution across Amazon, Shopify, and social channels.
- Implemented performance frameworks linking spend to ROI and growth KPIs.
- Led...
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Business Strategy
Marketing Strategy
Amazon Ads
Instagram
Shopify
Marketing Direction
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2
Paige Gilmore
pro
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1d
Mugsy Coffee a eCommerce coffee brand within the USA.
Acquired, repositioned and exited a coffee brand within 9 months. Focused on positioning, growth channels and commercial structure.
Business Ownership
Business Strategy
Marketing Direction
Instagram
Klaviyo
Shopify
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2
Challenges
Flora Technique
Paper Challenge
Zo Computer Challenge
Fuser Co-create
Challenges
Flora Technique
Paper Challenge
Zo Computer Challenge
Fuser Co-create