pro
Paige Gilmore
Decision-led advisory support for marketing leaders
New to Contra
Paige is ready for their next project!
Writer & Founder - Quippy Marketing
- Write and publish weekly strategy and analysis for executives who expect marketing to perform.
- Develop ROI frameworks, foresight briefs, and decision tools that connect marketing to profit.
- Focused on helping brands lead measurable marketing with commercial accountability.
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Founder - Stripes & Willows
- Built and lead Stripes & Willows, a content-driven brand that helps home cooks discover trusted cookware, tools, and recipes.
- Built a content and affiliate-driven business focused on SEO, conversion and monetisation.
- Focus on creating data-informed content ecosystems that drive measurable eCommerce and affiliate revenue.
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Marketing Director at Aycana - a food brand launched via eCommerce and Amazon in 2025.
- Directed marketing strategy, analytics, and creative execution across Amazon, Shopify, and social channels.
- Implemented performance frameworks linking spend to ROI and growth KPIs.
- Led influencer, email, and paid media programs with a focus on efficiency and scale.
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Mugsy Coffee a eCommerce coffee brand within the USA.
Acquired, repositioned and exited a coffee brand within 9 months.
Focused on positioning, growth channels and commercial structure.
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