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Writer & Founder - Quippy Marketing
- Write and publish weekly strategy and analysis for executives who expect marketing to perform.
- Develop ROI frameworks, foresight briefs, and decision tools that connect marketing to profit.
- Focused on helping brands lead measurable marketing with commercial accountability.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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📊 Sales Performance Analytics Dashboard (Power BI)
This Power BI dashboard was developed as part of a technical case study to demonstrate a business‑first approach to performance analytics.
The report is designed to support both executive‑level decision‑making and operational sales management by focusing on:
Revenue performance tracking
Key performance drivers (Orders & Average Order Value)
Team‑level performance monitoring
Individual agent insights
Data quality validation and exception handling
🔎 Key Functional Areas
Executive Overview
Provides a high‑level summary of Net Revenue and its primary drivers, supported by a monthly trend and rolling average to identify emerging performance patterns and reduce short‑term volatility.
Performance Diagnostics (Region × Time)
Enables root‑cause analysis by highlighting when and where performance changes occurred across regions and time periods.
Sales Team Monitoring
Supports day‑to‑day management through ranked team performance metrics, enabling prioritization of coaching or follow‑up actions.
Agent‑Level Analysis
Offers a focused performance view per individual contributor, including category mix and territory‑level revenue drivers.
Data Quality Monitoring
Separates adjustments (e.g. returns, discounts) from gross performance to prevent misleading KPI interpretation.
💼 Business Value
Designed to:
Monitor operational performance
Identify revenue drivers behind month‑over‑month changes
Detect under‑ or over‑performing teams
Support targeted coaching
Enable fast, data‑driven decision‑making
🛠 Tools & Concepts Used
Power BI
Data Modeling (Fact / Dimension)
KPI Design
MoM Analysis
Driver‑Based Revenue Monitoring
AOV Tracking
Data Quality Checks
Great job
Scaling brands with premium visual content! 🚀
I specialize in high-end brand identity and AI-driven ad creative for premium niches (beauty, fashion).
I don't just "create content"; I design visuals that establish authority and drive sales.
Collaborating with agencies, creative directors, and project managers! ✨
If you're looking for a dedicated visual partner to elevate your clients' branding or speed up content production, I’m open for collaboration.
Let’s discuss how we can grow your projects together. DM to discuss!
Designed and wrote a 5-email welcome sequence for a SaaS client. The sequence onboards new subscribers, builds trust through storytelling and social proof, and drives them toward the core offer. Achieved a 34% average open rate across the sequence.
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