Expert in Building Content and Affiliate-Driven eCommerce Ecosystems

Expert in Building Content and Affiliate-Driven eCommerce EcosystemsExpert in Building Content and Affiliate-Driven eCommerce Ecosystems

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Paige Gilmore

pro

• 1d

Founder - Stripes & Willows

- Built and lead Stripes & Willows, a content-driven brand that helps home cooks discover trusted cookware, tools, and recipes.

- Built a content and affiliate-driven business focused on SEO, conversion and monetisation.

- Focus on creating data-informed content ecosystems that drive measurable eCommerce and affiliate revenue.

Business Ownership Marketing Direction Search Engine Optimization Canva SEMrush Squarespace

Bandarra Media Agency

• Apr 2

Brand Identity Design — Health, Wellness & Female Empowerment

A space built by women, for women. My job was to give it an identity worthy of its purpose.

This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.

What was developed:

— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy

— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility

— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines