Akash Agrawal
THE ORGANIZATION
Community Folks
Community Folks is a consultancy firm that helps brands build their community. They also have a self-owned community of Community Professionals. The community is called Community Folks.
THE PROJECT
Engagement Champion:
Skyrocketed engagement in the Community Folks community by over 200%, fostering a vibrant and thriving space for members.
Ignited Community Folks' Twitter engagement by an impressive 400%, driving meaningful conversations and amplifying brand reach.
Revitalized the Community Folks newsletter and blog, producing compelling content that tripled the subscriber base and boosted open rates by 300%, fostering deeper connections with the community.
Event Orchestrator:
Spearheaded engaging event initiatives:
Planned, executed, and hosted successful offline events across India, further strengthening community bonds.
Strategic & Operational Leader:
Developed a meticulously planned content calendar, ensuring consistent and high-quality engagement.
Formulated and executed a successful community migration strategy from Facebook to WhatsApp, including a fresh content and event plan for optimal engagement.
Overhauled the Community Folks website for enhanced functionality and user experience.
Community Builder:
Launched a thriving community for HR, sales, and marketing professionals.
Contributed to building a community for an electric cycle brand through influencer research, member engagement, and content creation.
Leadership & Team Management:
Designed and led a successful hiring program within the community industry.
Led a 5-member community and content team in planning and executing impactful campaigns, achieving targeted audience growth and organic community expansion.
ASSETS I BUILT
Newsletter
Medium blogs
YouTube channel
Website
Community 3.0
MY ROLE
Community Growth
Content Strategy & Writing
Connecting Members
Event Organization & Hosting