Travander

Marketing Strategist

Community Manager

Operations Lead

Canva

Instagram

Microsoft Office 365

THE ORGANIZATION

Travander

Revolutionizing the travel industry by enabling Indian experience-rich travellers at grass root level in all tourism sectors. Travander, is truly led by travellers for travellers.

THE PROJECT

Collaborative Content Creation:

Partnered with the team to craft compelling website copy that effectively conveyed the brand's message and resonated with the target audience.

Strategic Planning & Execution:

Co-created a comprehensive marketing and operations plan, enabling the brand to reach its desired audience, optimize efficiency, and achieve operational excellence.

Championed the community's value proposition during the investor pitch, highlighting its strategic contribution to the brand's success.

Synchronized community and brand visions: Collaborated closely with founders to ensure alignment and complementary growth.

Spearheaded the successful launch of both the community and platform, executing a flawless launch event that exceeded expectations and garnered 60+ engaged attendees.

Community Growth & Engagement:

Cultivated a thriving community:

Content & Marketing Expertise:

Crafted persuasive website copy that increased brand awareness by 25% and converted 60% of visitors into leads, demonstrating content marketing proficiency.

Operational Efficiency:

Oversaw the development and implementation of a streamlined marketing and operations plan, resulting in a 30% increased efficiency and a 15% reduction in overhead costs.