Content Creator for Social Media Marketing Company
Colin Mahar
Like this project
Posted Sep 6, 2024
Develop marketing strategies and high-performing social media content for small business clients.
Overview 📋
Breezy Content is a social media marketing company that offers flexible content marketing solutions to small businesses and solo-preneurs. My role is to develop research-backed marketing strategies and produce high-quality content designed to generate brand awareness and targeted leads for clients.
Challenges 😣
Researching the client’s industry and competitors to better understand the current business landscape
Developing content pillars that will build awareness, drive conversions, and establish the client as a thought leader in their industry
Creating graphics and captions that align with the client’s marketing goals while also providing value to their target audience
Publishing content and tracking analytics to test hypotheses and improve performance
Results 🚀
Launched several successful social media campaigns on LinkedIn, Instagram, Twitter and Facebook
Created hundreds of pieces of high-performing content that collectively gained thousands of impressions
Generated new business for clients by channeling their professional expertise into social media posts
Conclusion 📊
Working with Breezy Content has given me an in-depth understanding of social media marketing and how to craft compelling content that speaks directly to the pain points of a target audience.