Copywriter for a Real Estate Developer
Colin Mahar
Like this project
Posted Jul 22, 2023
I worked as a copywriter for Lennar to help redesign and launch a new website by creating re-writing pages according to new brand guidelines.
Likes
0
Views
10
Clients
Lennar Corporation
Overview 🤝
Lennar is one of the largest home development companies in the United States. My role was to help develop their new website by re-writing web copy to fit a unified brand voice and uploading content to prepare for launch.
Challenges ♟
Rewriting copy produced by sales associates in different territories to fit the brand voice while maintaining the community's unique selling propositions.
Working with a team of copywriters, web developers, designers, and other key decision-makers to create hundreds of web pages
Producing a high volume of content while meeting critical deadlines
Uploading content using the content management system Sitecore to prepare the website for launch
Results 📈
Redesigned and redeveloped the entire website by creating hundreds of new web assets
Improved the tone and voice of the website to adhere to the style guide created by the project leads
Created a more cohesive experience for prospective customers visiting the site by improving the language and aesthetic.
Conclusion ✅
Working with Lennar taught me how to write effective website copy that captures the tone and personality of a brand while working with a large team of other key players to reach goals and launch a website.