Undivided is a New York City-based real estate agency that caters to affluent homeowners and investors. My role is to assist with their marketing efforts and help them generate new business by writing high-quality blogs, YouTube scripts and social media posts.
Challenges 🧠
Performing keyword research and other SEO related tasks to help blogs rank for competitive search terms used by the client's ideal customers
Compiling metadata such as video tags, hashtags and meta-titles to ensure content is optimized for performance
Creating engaging content across multiple channels to establish the client as an authority in their industry
Generating regular reports on traffic, keyword rankings, competitor performance and other key metrics to improve content
Results 📊
Generated awareness for the client’s business by creating hundreds of pieces of high-quality content for YouTube, Instagram, LinkedIn and their blog
Increased the clients web traffic and YouTube subscribers by 10x within 6 months
Ranked on the first page of Google and in key SERPS for several competitive terms relevant to the client's business
Conclusion ✅
Working with Undivided has helped me learn how to develop ideas, perform research and craft compelling content for multiple channels that increases traffic, brand awareness and conversions for business.