RapTV is a digital media company with over 20 million followers across all platforms. My role was to write scripts for their Snapchat shows and to examine key analytics such as watch time and click rate to improve content performance.
Challenges ♟
Creating video scripts on a tight timeline to cover trending stories when there is the most interest
Pacing scripts and creating suspense to keep viewers engaged for as long as possible
Working with a team of producers, editors, voice actors, and other key decision-makers to produce quality video content that drives results
Doing extensive research to ensure stories are both entertaining and factually accurate
Results 📈
Created hundreds of Snapchat videos that have cumulatively received millions of views
Increased watch time and other key metrics by writing engaging hooks and including additional media to keep viewers entertained
Covered some of the biggest stories in entertainment and internet culture
Conclusion ✅
Through my experience with RapTV, I learned how to work with a team to produce high-quality video content on a tight schedule. I also gained key insights into analyzing key metrics and implementing changes to increase watch time and engagement.