Client: Large orthopedic product retailer with 7,000+ SKUs Role: Platform Recovery Architect • Systems Refactor Lead • Delivery Coordinator Timeline: ~6 months Stack: WordPress, WooCommerce, PHP, TypeScript, React.js, AWS, Docker, GitHub Actions, BigQuery, Kubernetes

A bloated WooCommerce build struggling to support 7,000+ SKUs at scale

Load times so slow that users often bounced before even seeing products

Manual deployments risking critical system failures during every release

Legacy JS and PHP code tangled deep inside brittle theme files

Mounting tech debt made every update slower, riskier, and more expensive

The business wasn’t losing because of demand—it was losing because the platform couldn’t keep up.

Brought in as a Platform Recovery Architect, I led the refactor initiative— stabilizing fragile systems, restoring performance, and creating a maintainable foundation that could scale sales operations without dragging engineering into constant crisis mode.

Built and led a specialized dev + QA team focused on high-risk system stabilization

Mapped critical fire zones, isolating fragile areas across frontend and backend

Replaced heavy, outdated JS libraries with lightweight, modular React.js components

Refactored backend PHP into clean, object-oriented structures—reducing failure points

Transitioned key user flows to async handling, eliminating blocking loads

Overhauled deployment pipelines with GitHub Actions and Docker environments, introducing rollback strategies for safer releases

Optimized AWS infrastructure to improve caching, asset delivery, and frontend responsiveness

Structured CI/CD workflows around test-driven recovery principles—securing launches with minimal downtime risk

+30% faster site performance, reducing bounce rates and increasing user engagement

~20% sales growth within 6 months, directly tied to UX improvements and faster load times

Significant reduction in deployment failures and support escalations, stabilizing operations

Improved SEO rankings thanks to faster site speeds and better metadata management

Empowered non-technical staff to manage SKUs and promotions independently, reducing dev bottlenecks

Positioned the platform to scale inventory growth without breaking delivery pipelines

👉 Still running eCommerce on crossed fingers and duct tape? Let’s build a platform that actually supports your growth.