Client: National media publisher with gated content and user subscriptions Role: Project Planner • Systems Strategist • Architecture Whisperer Timeline: ~2 months Stack: Custom Subscription Platform, WordPress, API Layer, GA4

Hundreds of cloned modules layered with inconsistent logic

Up to 30+ API calls per page load, triggering performance failures and recursive bugs

Invisible dependencies across three codebases, creating security vulnerabilities and surprise outages

Every minor update posed a risk to core business systems—user flows, analytics, navigation stability

The business couldn’t build, test, or scale without risking systemic failures.

I was brought in to untangle the system, assess technical debt, and architect a clean, scalable, API-first structure—delivering a step-by-step recovery and modernization roadmap.

Performed a full staging audit, identifying logic duplication, critical paths, and API call bottlenecks

Mapped fire zones and isolated high-risk dependency clusters across API, App, and DB layers

Designed a modular, API-first layered architecture to cleanly separate business logic and platform operations

Developed detailed recovery staging plans with multi-phase technical milestones

Built comprehensive visual diagrams outlining new platform layers, access points, and service boundaries

Created actionable, team-specific implementation tickets to execute recovery cleanly

Integrated GA4 re-alignment planning into the system rebuild for future data integrity

Delivered a clear and actionable transition roadmap adopted across development teams

Projected 30% platform performance improvement by eliminating redundant API logic alone

Estimated 60% reduction in developer debugging hours and 70% increase in operational efficiency for business teams

Introduced governance clarity to reduce future side effects and technical risk

Equipped leadership with a scalable platform strategy to support future subscription and content expansion

👉 Your platform should scale. Not surprise you. Let’s untangle the chaos and build something you can trust.