Client: Regional web hosting company struggling to scale
Role: Systems Architect • Delivery Lead • Platform Fixer
Timeline: ~3.5 months
Stack: PHP, Custom Portal, CI/CD, JWT, Docker, MongoDB
🚨 The Challenge
A regional hosting provider’s growth was throttled by its own internal friction:
Every account, billing, or product change required support ticket intervention
Customer wait times spiked, leading to rising churn rates
Internal ops were overwhelmed and unable to scale without heavy headcount growth
There was no centralized system for self-service management—resulting in inefficiency, revenue leakage, and operational gridlock.
🧠 My Role
Brought in as a Systems Architect and Delivery Lead, my goal wasn’t just “build a portal”— It was to design a scalable platform that shifted account control to customers, automated manual bottlenecks, and realigned operations for growth.
🔧 Solutions Delivered
Architected and implemented a custom self-service platform (PHP + WordPress, modular PHP codebase for maintainability)
Built internal admin tools for centralized product, billing, and customer management
Integrated secure authentication workflows using JWT for stateless session handling
Developed clean CI/CD pipelines (Bitbucket pipelines, Docker-based environments) for fast, low-risk deployment flows
Created isolated environments (Docker) to enable feature testing and faster release cycles
Centralized customer data management using MongoDB for scalable account storage
📈 Business Outcomes
+15% sales uplift within 12 months by reducing friction during onboarding and plan upgrades
90% decrease in support volume as customers adopted self-management tools
Improved customer retention, driven by faster service access and better UX
Shifted internal operations toward a scalable, customer-first model
Unlocked new revenue opportunities through self-service upsells and streamlined account upgrades
* * *
👉 Your ops shouldn't crumble every time you grow.
Let’s build systems that scale without hiring an army.
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Posted Apr 23, 2025
I designed and delivered a custom portal that reduced support volume by 90% and lifted sales by 15%, transforming their ops into a self-service model.