Brand Naming for College Admission Industry

Names and taglines for the launch of a Brand in the college admission industry

The client reached out to me asking for help defining his future Brand identity.

He's offering services as a freelancer in the college admission industry, and he plans to turn his services into an established Brand.

He already had some ideas but felt stuck from the creativity point of view.

Names and taglines that could highlight the unique traits of the method he applies with his students. He also pointed out his preference for a perfect match in the .com web domain.

In 5 days, I delivered:

Two categories of names: one with an industry-related keyword clearly stated or identifiable, and one with more abstract concepts

Two categories of taglines: one with emphasis on the trait and one with more emphasis on the benefits for the target audience

Competitor analysis: I researched the words used by his two main competitors, dissecting their taglines to highlight their approach toward their target audience

Archetypal branding study: I studied his method to associate his future brand with a specific archetypal personality

Domain availability check

Social media handles availability checks