Brand Naming for Conceptual Photography

Marco Varasio

Brand name for a photographer who is to launch his NFT collection

Client's Requirements

The photographer about to launch his NFT collection reached out to me asking for a Brand name.
He didn't want to sound descriptive and had a preference for a name that might contain his initials "LO."
He also expressed his preference for a potential perfect match on social handles and for .com and .art web domains.

The Deliverable

In 7 days, I delivered:
Three types of naming: one containing the LO syllable; one focused on a specific keyword related to his market segment; and a more abstract one.
explanatory notes on the work I had carried out
availability check for .art and .com domains
availability check for social media handles
Customer's name deleted for privacy reasons
Customer's name deleted for privacy reasons
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Posted Dec 11, 2022

Brand name for a photographer who is to launch his NFT collection

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