Storytelling For Marketing: A Guide
Marco Varasio
Content Creator
Copywriter
Writer
Canva
Microsoft Office 365
A handful guide to understanding the many applications of "The Hero's journey" archetype to marketing.
Type: LinkedIn post
Length: 1500+ words
Content: showcase how storytelling is applied to both product descriptions and web searches
Structure: introduction, body of the article with bullet point sections, conclusion
Language registry: neutral
Tone: informative
Enhancements: two infographics and SEO metadata
2022
