Brand Identity for Orthotics

Brand names, slogans, payoffs, and Vision&Mission statement for a new brand of orthotics

The client was a Certified Pedhortist, already the owner of a brand for orthotics. He was planning to create a spin-off specialized in orthotics for military training.

Even though specialized in foot healthcare, he had a broader area of intervention, which concerned all the lower joints.

He asked for:

Brand names containing references to the military

Taglines with military idioms and jargon

Lines that might prompt those undergoing military training to think about their lower-joints wellness starting from now

In 5 days, I delivered:

3 brand names

6 slogans

3 payoffs

300-word Vision&Mission statement

Research of the available web domains, based on the 3 brand names I created

Research of the available social-media handles, based on the 3 brand names I created. The social researched were: Instagram, Twitter, TikTok, and Telegram

Social media bios for the aforementioned socials

The file also contained extensive notes on the reasons and meaning behind the names and taglines.