Guest Posting and Niche Editing Service Description

Modified PAS and AIDA copywriting formulas for a service description

Contacted by an SEO expert who was about to start his guest post and niche edit service on an online marketplace.

He asked me to write his service description.

Market segment: guest posting and niche editing

Distinguishing traits: direct outreach that provides cheap rates

Target audience: SEO agencies and business owners (B2B service)

Possible target audience’s pain point: being on a budget

In 3 days, after competitor research, I delivered

1x 300-word service description using a modified version of PAS copywriting formula

1x 300-word service description using a modified version of AIDA copywriting formula

Metadata for each one of the two descriptions

Extensive explanatory notes