Brand Identity for Online Drone Store

Slogans and competitor research to shape the identity of a newly launched online store

The client launched his own online store focusing on FPV drones.

He asked for slogans that could distinguish his store from his competitors and help shape his brand's identity.

He indicated three main types of audience to target and a general idea of the feeling he wanted to convey through the slogans.

In three days, I delivered:

4x slogans optimized for SEO title with extensive explanatory notes on the power-words used;

Research of the brand storytelling used by his competitors and top players in his industry.