Article for a Brand-owned blog to promote their online B2B marketplace

The client asked for a 2000-word article with an infographic to post on their company's blog. The title given was "How to Outsource Marketing Online."

The article had to tackle two different scopes:

Explaining the benefits, in terms of time and costs, of resorting to online outsourcing

Showing the unique B2B features of the company's B2B ecosystem

In 5 days I delivered:

A 2200-word article, structured in order to create a cognitive gap in which a reliable B2B platform was perceived as an organic part of the outsourcing process. Article focused on the procedural steps of the "how," showing how the B2B platform had a feature to ease the subcontracting process.

An infographic, divided into 2 parts to have a better text:visual ratio, and therefore a better UX

Explanatory notes

SEO metadata package, including multiple copy of the SEO meta description in order to ease the A/B testing

References of the articles and sources consulted