UndrDog - Founder Story Landing Page
Andrea Tam
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Posted Jan 31, 2026
We crafted a premium 'Founder Story' landing page for UndrDog to highlight the product’s strengths, promote the founder’s story, and run multiple A/B tests.
UndrDog - Founder Story Landing Page
Project Overview
UndrDog’s founders were looking to test multiple pages to improve sales and increase the overall ad spend. One of these pages was a long-form “Founder Story” landing page.
The main objectives were:
Design a new long-form landing page for paid ads.
Highlight the founder’s story.
Showcase UndrDog’s premium fabric through their stress tests.
Clearly show the difference between their hemp t-shirt and all the other products on the market.
Create a premium-feel landing page design.
Add scarcity elements to the page.
Software & Tools We Used
Figma: Used to design the full-page layout, define each section, and provide clear direction for the client’s development team, who custom-coded the final page.
Canva: Leveraged to enhance existing visuals and create new graphic elements used throughout the page.
Photoshop: Used for advanced image editing where deeper customization was needed, improving image quality and refining specific details.
Client Collaboration: Worked closely with UndrDog’s founders to accurately capture their vision and translate it into a polished final experience.
Our Approach
These are the main elements we included in the design:
Hero Section with benefits and social proof
Hero Section Design
Founder Story
Founder Story - Part 1
Founder Story - Part 2
Founder Story - Part 3
Benefits
Benefits Sections
Proof with testimonials
Testimonial Section
Fabric story in the fashion industry
Fabric Story Section
Guarantee
Guarantee Section
Statistics
Statistics Section
Main Features
Features Section
Scarcity
Scarcity Section
Comparison
Conparison Section
FAQs
FAQs Section
The Results
Our collaboration transformed the copy (text content) created by the UndrDog founders into a premium landing page design with more than 15 sections and new animations.
Their vision was brought to life with high-quality images and a premium-feel UI design.
Leveraged Figma elements to create a highly personalized landing page that better highlights the product's strengths.
The new design allowed them to test multiple versions of the same page and increase their advertising spend.